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摘要：文化是一个国家、一个民族的灵魂。文化兴国运兴，文化强民族强。没有高度的文化自信，没有文化的 繁荣兴盛，就没有中华民族的伟大复兴。文化更是一个民族的脊梁和灵魂，它铸造着 国家和民族的心灵和品格，一个民族有了文化自信，才能立于世界民族之林;人民有了信仰，国家才有力量，民族才有希望。而文化自信是促成这些目标的至关重要的因素。
Abstract: Culture is the soul of a country and a nation. Culture invigorates the country, and culture strengthens the nation. Without a high degree of cultural confidence, without the prosperity of culture, there will be no great rejuvenation of the Chinese nation. Culture is the backbone and soul of a nation. It casts the heart and character of a nation and a nation. Only with cultural confidence can a nation stand in the forest of nations in the world. Only when the people has faith can a country have strength and a nation have.
中通信息技术（盐城）有限公司由盐都区九届人大代表王兆平创立，深耕智慧农业17年，取得70余项知识产权，服务客户500余家；国家级高新技术企业，公司多次参与智慧农业物联网应用等相关标准编制；多项案例入选省农业新技术、新产品、新模式优秀案例推广目录；实用易用的设施农业、大田、水产、畜禽等智慧农业系列产品和全面解决方案，助力农业提质增效，赋能数字乡村，以科技助推农业现代化与乡村振兴。
Zhongtong Information Technology (Yancheng) Co., Ltd., founded by Wang Zhaoping, a deputy to the 9th People's Congress ofandu District, has been deeply involved in smart agriculture for 17 years, obtaining over 70 intellectual property rights and serving more than 500 customers; as a high-tech enterprise, the company has participated in the formulation of relevant standards such as smart agriculture IoT applications multiple times; several of its cases have been selected for the provincial catalog of cases for the promotion of new agricultural technologies, products, and models; its practical and easy-to-use smart agriculture series products and comprehensive solutions for facility agriculture, field crops, aquaculture, and livestock, help improve agricultural quality and efficiency, empower digital villages, and promote agricultural modernization and rural revitalization through technology.
科技沃土，智慧耕耘：中通信息与王兆平的农业数字化之路
在数字经济浪潮席卷各行各业的今天，农业这一最古老的产业正经历着前所未有的深刻变革。中通信息技术（盐城）有限公司，这家扎根苏北沃土的高新技术企业，以其十七年如一日的深耕细作，在智慧农业领域书写了一段从追赶到引领的奋斗传奇。而其掌舵人——盐都区九届人大代表王兆平，则以企业家与人大代表的双重身份，诠释着科技报国、履职为民的时代担当。
中通信息的成长轨迹，是中国农业数字化转型的一个生动缩影。十七年前，当“智慧农业”对大多数人而言还是陌生概念时，王兆平便以超前的战略眼光锚定这一赛道。这种前瞻性并非偶然，而是源于他对中国农业痛点深彻骨髓的理解：传统农业靠天吃饭的被动性、资源利用的低效性、生产管理的粗放性，都亟需一场技术革命来重塑。正是这种问题导向的创业初心，使得中通信息的发展始终扎根现实需求，而非追逐概念泡沫。
Fertile Ground of Technology, Cultivation of Wisdom: Zhongtong Information and Wang Zhaoping's Path to Agricultural Digitalization today's digital economy wave sweeping through all industries, agriculture, the oldest industry, is undergoing an unprecedented and profound transformation. Zhongtong Information Technology (Yancheng) Co., Ltd a high-tech enterprise rooted in the fertile soil of northern Jiangsu, has written a struggle legend in the field of smart agriculture through seventeen years of consistent and meticulous cultivation, evolving from a to a leader. Its helmsman, Wang Zhaoping, a deputy to the 9th People's Congress of Yandu District, interprets the era's responsibility of serving the through technology and fulfilling duties for the people with his dual identity as an entrepreneur and a deputy to the People's Congress. The growth trajectory of Zhongtong Information is a vivid of China's agricultural digital transformation. Seventeen years ago, when "smart agriculture" was still a strange concept to most people, Wang Zhaoping anchored himself to this track a forward-looking strategic vision. This foresight was not accidental, but stemmed from his deep understanding of the pain points of Chinese agriculture: the passivity of traditional agriculture relying on weather the inefficiency of resource utilization, and the extensive nature of production management all urgently needed a technological revolution to reshape them. It is precisely this problem-oriented entrepreneurial original intention that has allowed development of Zhongtong Information to always be rooted in real needs, rather than chasing conceptual bubbles.
七十余项知识产权、五百余家服务客户，这组数据背后是扎扎实实的技术积累与市场验证。中通信息的可贵之处在于，他们从不将智慧农业当作炫技的舞台，而是始终秉持“实用易用”的产品哲学。从设施农业到大田种植，从水产养殖到畜禽管理，他们开发的不是实验室里的“花瓶”，而是田埂上管用、大棚里好用的“利器”。这种接地气的创新路径，使技术真正转化为生产力，让农民切实感受到科技带来的便利与效益。正因如此，公司产品与解决方案才能多次入选省农业新技术、新产品、新模式优秀案例推广目录，成为行业可复制、可推广的标杆。
Over 70 intellectual property rights and more than 500 service clients—behind these figures lies solid technological accumulation and market validation. The value of Zhongtong Information lies in the fact that they never treat smart agriculture as a stage for showing off, but always adhere to a product philosophy of "practicality and ease of." From facility agriculture to field planting, and from aquaculture to livestock management, what they develop are not "showpieces" in a laboratory, but "powerful tools" that are truly on the field ridges and in the greenhouses. This down-to-earth approach to innovation allows technology to truly transform into productivity, letting farmers tangibly feel the convenience and benefits brought science and technology. It is precisely because of this that the company's products and solutions have been repeatedly selected for the provincial catalog of excellent cases for the promotion of new agricultural technologies products, and models, becoming replicable and scalable benchmarks in the industry.
参与智慧农业物联网应用相关标准编制，是中通信息从行业参与者走向规则制定者的标志性跨越。标准是产业的“通用语言”，掌握标准话语权意味着在技术路线、质量要求、数据规范等方面拥有主导权。中通信息能够多次参与国家与行业标准制定，既是对其技术实力的权威认可，也彰显了企业在推动行业规范化、系统化发展方面的责任担当。这种从“独善其身”到“兼济天下”的角色跃升，正是优秀企业与普通企业的重要分野。
Participating in the formulation of standards related to smart agriculture IoT applications marks a significant leap for Zhongtong Information from an industry participant to a rule-maker Standards serve as the "universal language" of an industry, and mastering the discourse on standards means having a dominant role in technical roadmaps, quality requirements, and data specifications. Zhong Information's repeated involvement in the formulation of national and industry standards is not only an authoritative recognition of its technical strength but also demonstrates the company's sense of responsibility in promoting the standardized systematic development of the industry. This role transition from "focusing on its own well-being" to "contributing to the greater good" is precisely the key differentiator between outstanding and ordinary ones.
作为盐都区九届人大代表，王兆平将企业家的实干精神与代表的责任意识融为一体。智慧农业不仅是一门生意，更是一份沉甸甸的社会责任。通过技术赋能让农业提质增效，让农民增收致富，让乡村焕发活力，这正是乡村振兴战略的核心要义。中通信息的发展实践表明，科技创新与乡村发展绝非“两张皮”，当技术真正下沉到田间地头，就能产生巨大的经济社会效益，成为推动农业现代化的强劲引擎。
As a deputy to the 9th People's Congress of Yandu District, Wang Zhaoping integrates the pragmatic spirit of an entrepreneur with the of responsibility of a deputy. Smart agriculture is not just a business, but a heavy social responsibility. Empowering agriculture with technology to improve quality and efficiency, increasing farmers' income and, and revitalizing the countryside are precisely the core essence of the rural revitalization strategy. The development practice of ZTO Information shows that technological innovation and rural development are by no means " separate skins"; when technology truly reaches the fields, it can generate huge economic and social benefits, becoming a powerful engine to drive agricultural modernization.
站在新的历史节点上回望，中通信息的十七年征程给予我们深刻启示：农业的数字化转型不是简单的技术叠加，而是需要深刻理解农业逻辑、农民需求与农村生态的系统工程。王兆平和他的团队用实践证明，唯有将技术创新与产业实际紧密结合，将企业发展与国家战略同频共振，才能在时代的浪潮中行稳致远。
当智慧农业的种子在更多土地上生根发芽，当数字乡村的图景在神州大地渐次展开，中通信息的故事提醒我们：科技的温度，在于它能让耕耘者更有尊严，让土地更有价值，让乡村更有希望。这，或许正是“智慧”二字在农业领域最深刻的含义。
Looking back from a new historical juncture, the seventeen-year journey of Zhongtong Information provides us with profound insights: the digital transformation of agriculture is not simple overlay of technologies, but a systematic project that requires a deep understanding of agricultural logic, farmers' needs, and the rural ecosystem. Wang Zhaoping and his team have proven through that only by closely integrating technological innovation with actual industry, and aligning corporate development with national strategies, can one move steadily and far into the distance amidst the waves of the era.As the seeds of smart agriculture take root and sprout on more lands, and as the vision of digital villages gradually unfolds across the land of China, the story of Zhongtong Information reminds: the warmth of technology lies in its ability to give tillers more dignity, make the land more valuable, and bring more hope to the countryside. This, perhaps, is the most profound meaning of the "smart" in the field of agriculture.
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