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Located in California's bustling tech hub, the distinguished digital wealth management entity, Personal Capital, is well-regarded for its pioneering remote-delivery digital wealth management services. Personal Capital's core mission is to redefine the financial landscape for individuals through the innovative application of technology alongside expert human guidance. The company offers a suite of tools and technological advancements that grant investors a complete financial picture.
Central to achieving this mission is the Personal Capital Investing and Finance App, a comprehensive platform for seamlessly tracking and managing personal finances. This encompasses an array of financial aspects, from bank accounts and stocks to retirement funds and investments. More than merely a portfolio tracking application, it is a sophisticated technological tool crafted to empower individuals to take command of their financial futures.
Amid the pressures of expansion, the marketing brigade at Personal Capital recognized the indispensable role of App Store Optimization (ASO) in propelling mobile engagement and growth. Despite initial endeavors to manage ASO endeavors internally, the team confronted obstacles, including a lack of necessary resources and a systematic approach for implementing effective keyword optimizations and conducting creative A/B testing. It was this realization that prompted Personal Capital to enlist the expertise of Floxent ASO, with a singular ambition: to boost app installs through organic search visibility.
Embracing the challenge, Floxent ASO, renowned for its deep-rooted expertise in the ASO landscape, offered strategic support to Personal Capital. This partnership was pivotal in enhancing Personal Capital's insight into keyword visibility within both the App Store and Google Play Store, thereby optimizing their presence across these platforms.
Leveraging exhaustive keyword research, the establishment of ASO Key Performance Indicator (KPI) frameworks, and persistent textual optimizations, Floxent ASO epitomized its strategic and systematic approach to addressing the challenges Personal Capital faced.
The endeavor yielded impressive results, significantly improving keyword rankings, average positions, and median positions across the US iOS market from January to July 2021. The statistics speak volumes, with keywords ranking in the top 1 position experiencing a 286% increase, in the top 3 a 231% increase, and in the top 5 a 233% increase.
Floxent ASO is proud of its instrumental role in bolstering Personal Capital’s rankings through a dedicated KPI-driven strategy. Looking ahead, Floxent ASO is keen on deploying its specialized ASO services to assist more companies in navigating their journey toward global market prominence.
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