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At the beginning of the New Year, the famous underwear brand company AIMER, together with the fashion designer brand MUKZIN, launched a new series of “All the best await” products, presenting a different “Oriental Aesthetics”. The new series adopts a fashion perspective to creatively interpret traditional oriental aesthetic and cultural design elements, and integrates traditional decorative patterns with the image of good luck to create elegant and luxurious underwear for women, full of auspicious and good wishes for the New Year.
The Chinese traditional “Xi” culture carries a strong and beautiful connotation, which is not only the source of inspiration for artistic creation, but also the essence of cultural continuity. When a good thing is approaching, when people are happy, and when the New Year is about to bring hope for future life, career, family and health, “Xi” is a word used by people due to its rich meanings.
AIMER’s series of “All the best await” product introduces the legend of “Feng Qi Wutong”, in which the Phoenix representing the meaning of good luck and harmony while the Wutong can know seasonal regulations and symbolizes wisdom and peace. The combination of the two not only has a good blessing for people to have good marriage, but also has a good expectation for talents to meet good master. The pattern design of “Feng Qi Wutong” shows that the colorful phoenix spreads its wings and slowly falls on the branches of Wutong tree, its tail feathers are extended and luxuriant, whereas the Wutong branches and stamens are colorful and various. The overall pattern contains the grace and beauty of Chinese traditional “oriental aesthetics” and the smart feeling of “modern design aesthetics”. The underwear is matched with a wide range of red lace with Chinese style to show the unique charm of oriental aesthetics.
In the series of “All the best await”, the design element of “double good luck” is also cleverly used. The metal clasp is ingeniously designed into a Chinese traditional “double coin knot” pattern, which is similar to the shape of ancient copper coins, symbolizing “double money and luck”. At the same time, the “heart shape” is integrated into the graphic patterns to interpret the “love and beauty” of AIMER. After being refined with ingenuity, the multiple good meanings eventually evolved into a “super symbol” full of love and good luck, indicating that good fortune is coming.
As the New Year approaches, AIMER hopes that every woman can encounter good luck in the care of “love” and “beauty”. AIMER has always been accompanying with contemporary women to explore the infinite possibilities of love and beauty. May the legend of “Feng Qi Wutong” bring you double good luck. And may all the best come to you in the Spring Festival.
AIMER, born in 1993, takes “love”, “beauty” and “vitality” as its brand positioning. As a firm inheritor of Chinese culture, AIMER delivers the blessing of “All the best await” to global consumers together with MUKZIN, which pioneered the design concept of “fashionable Chinese style”. In the New Year, AIMER and MUNKZIN wish that gorgeous women will have a good marriage, and talented person will meet noble master; flourishing business will gather wealth from the entire world, and good fortune will bring prosperity.
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