＂Oulei and Oulei Accompanied the Watching Group＂ was praised as ＂the best match for watching the ball＂

The quadrennial World Cup finally ended, and Argentina won the World Cup again after 36 years. The 28 days of accompanying the audience included not only wonderful events, but also the innovative accompanying live broadcast of "Oulei Oulei Watching Group", which truly made the audience "not lonely".

The 10 programs, accompanied by different guests such as senior professional commentaries, diehard fans and football Xiaobai, also achieved identity advancement from the group game to the final, and were integrated into this global carnival without difference in the innovative experience. According to netizens, "This is simply a cup of" electronic beer "that can be called the best match for watching football! The key is that you can continue drinking indefinitely! "

Up to now, the number of people watching the omni channel live broadcast of "Oulei Oulei Watching Group" has exceeded 117 million, the number of people reading microblog topics has exceeded 800 million, and the number of hot searches and hot lists across the network has exceeded 47.

“ Electronic beer ” Ten issues of "accompany and watch", There's always a cup that tastes good to you

How to fill the 90 minutes of the first round except the highlight of the goal? Every action, topic and history is magnified in "Oulei Oulei Watching Group" and interpreted from different perspectives. No matter which team's fans or Xiaobai watching the game, they can understand the details of the game according to their own experience, and generate internal rational thinking and emotional resonance. This is just the "electronic beer" with different tastes. Even though it is difficult for everyone to adjust, there is always a cup suitable for them.

Just like this, the topic of the World Cup and the diversity of guests do "multiplication". The "electronic beer" brought by the "Oulei Oulei Watching Group" is all fun stories, insides, history and legends related to the World Cup, not serious football review programs, which not only brings more diversified and immersive football watching experience to fans, but also gives those who do not watch the ball Those who do not understand the ball have a chance to participate in the World Cup topic. This kind of program creation idea really makes "watching" have a public significance.

The atmosphere is full, with zero distance watching, Can refill "electronic beer" indefinitely

For hundreds of millions of spectators who can't come to the stadium in person, how can we meet this diversified atmosphere demand through mobile phone screens to the greatest extent? "Oulei and Oulei's company" turns into a small tavern, offering cold and bubbling "electronic beer" uninterruptedly.

On the one hand, "Oulei Oulei Watching Group" lets the audience come to the real scene. The program uses VLOG+connection to follow Qatar fans out of the studio and into the stadium, realizing "zero distance" watching.

On the other hand, Oulei Watching Group also makes the scene more playable through multiple media forms. It not only provides "electronic beer" with "unlimited refills" and "multiple flavors", but also creates a warm atmosphere when drinking.

The program not only changed the traditional two person one table game interpretation mode, created a live fan bar stage, but also satisfied the audience's emotional needs and social needs beyond "watching the ball" through bullet screen interaction, red packet rain, fun games, etc.

It can be seen that the unique atmosphere experience of watching the World Cup has been formed only by highlighting the story scenes, finding the connection points with users, deeply digging the connotation of the scenes and integrating them into the story.

III resources The advantages are magnified again, "E-beer" should can It is emotionally memorable

In the era of social media, eating, watching, playing and chatting seems to be the real standard configuration. The significance of "Oulei and Oulei Watching the Group" is that it not only immerses the audience in the moment of drinking this "electronic beer", but also makes them have endless aftertaste after the game.

In the open experience, "Oulei Oulei Watching Group" has built a smooth two-way interactive communication space for the audience. With the progress of the World Cup, the immersive accompaniment of the program before, during and after the live broadcast has generated a large number of topics for watching while talking, reflecting the strong connection between the audience and the social platform, as well as the possibility of a collective carnival.

It can be said that each exploration is the boundary of CCTV's exploration of event communication by using its own resource advantages and innovation ability. And the "Oulei and Oulei Watching Group" further magnified the advantages of the platform by aggregating traffic in the World Cup.

The new play method of media integration not only enables the World Cup, but also becomes a powerful support for CCTV to build a mainstream interactive platform for sports events. From the development of content, to the innovation of form, and to the joint communication of events+derivative programs, CCTV has made viewers see the unlimited potential of this national 5G new media flagship platform through a series of high-quality programs.