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On November 16, with the theme of "Rebuild shine, Double bright", the launch conference of the Light Mark BEICAN was successfully held in Shanghai Light Mark Aerospace Center.
At the press conference, Mr. Ye Zhibin, Secretary of the Party Committee of China National Inspection Group and chairman of China Jewelry Jade Jewelry Industry Association, Mr. Chen Zhihong, Sales Director of Sarine Technology Asia Pacific, and Mr. Harry, CEO of Light Mark made speeches respectively. They also expressed their good wishes for the Light Mark BEICAN, the excellent performance of the global diamond benchmarking product, and the idea of building a Chinese domestic brand.
Guests attending this conference are: Ms. Ding Ting, General Manager of Shenzhen Company of China Jewelry National Inspection Group; Mr. Jin Yan, Assistant President of Shanghai Diamond Exchange and Deputy Secretary General of Diamond Branch of China Treasure Association; Mr. Wang Zijian, China Sales Development Manager of Sarine Technology; Ms. Hu Mengfei, Director of commercial Footwear and Accessories Industry of ByteDance; Mr. Zhou Zhihua, Deputy General Manager of Power Diamond; Friends of the Light Mark, Mr. Paul Dezio, French artist, and leaders of Light Mark.
Mr. Noy Elram, Managing Director of Sarine Technology Asia Pacific, Ms. Tian Yi, Executive editor of Bazaar Jewelry, Mr. Zhu Guangyu, founder of Diamond Spectator, Mr. Lee Seungkoo and Mr. Tuzeri Goda, Friends of Light Mark, Mr.Kwan Lee, the designer contracted by Light Mark, and other friends of the brand as well as industry authorities sent videos from all over the world.
The press conference also invited CCTV-2, Knife Research Institute, First Finance, ELLE, Discover Shanghai, Jiemian.com, Conde Nast Group, Wave Consumption, Brand Planet, ShanghaiWOW, COSMO, WWD CHINA, Consumer World, New Weekly, 1626, 36Kr and other media to attend the event. At the same time, there will be hundreds of media in the global synchronous release of Light Mark BEICAN, the light of China, carat freedom, reshaping shine, double bright.
Light Mark BEICAN is the global breeding diamond benchmark product launched by the brand together with the world's three major diamond institutions, NGTC, Sarine and GIA. It is developed by the diamond laboratory jointly with Light Mark and NGTC. It is based on the brand's youth, technology and cool genes. We are committed to creating a new diamond standard from 4 to 8 for the young generation. In the opening segment, the host introduced the concept of "Light Mark BEICAN", the consumers of Generation Z will not only enjoy the good diamond of the 4C standard, but also enjoy the good diamond of the four new optical standards based on the technological innovation and the development of the times, brightness, fire color, sparkle and light symmetry, this is the progress of science and technology, but also a great enhancement of diamond fashion aesthetics.
Mr. Ye Zhibin, Secretary of the Party Committee of China National Inspection Group and chairman of China Jewelry Jade Jewelry Industry Association, introduced in his speech that BEICAN is a scientific and technological innovation, which is worthy of our expectations, and sincerely wish Chinese cultivated diamond enterprises better and better.
Mr. Chen Zhihong, Sales Director of Sarine Technology Asia Pacific, said that diamonds have the energy of life, Light Performance is the measurement of interaction with light, as well as the most accurate and comprehensive way to determine the details, attractiveness and uniqueness of a diamond. Therefore, Light Performance is a new dimension to diamond grading, providing a much more objective evaluation of diamonds by sparkle, fire, brilliance and light symmetry. Today, Light Mark, NGTC and Sarine jointly launched the global lab-grown diamond benchmark product, Light Mark BEICAN, which is the first high-tech lab-grown diamond powered by Sarine in worldwide, extend a diamond grading standard from 4 to 8 for the younger generation of consumers in across new era, each Light Mark BEICAN has reached the top level of Light Performance Ultimate grading, allowing more young people to realize carat freedom.
Mr. Harry, CEO of Light Mark, introduced that Light Mark was born in 2020 and is the world's leading high-tech brand for cultivating diamonds. Youth, technology and cool fashion are the genes of the brand. Light Mark is based on the traditional 4C standard of diamond. Based on the new optical technology, we have upgraded 4 standards to 8 standards at one time and launched 8 standards to reach the extreme Light Mark BEICAN, from 4 to 8, reshaping the shine. This is the progress of science and technology, but also a great improvement of diamond fashion aesthetics, Light Mark BEICAN will bring consumers a new diamond experience across the era. In the future, Light Mark will adhere to the brand concept of carat freedom to build a domestic brand of China Light, realize the carat freedom of the young generation in China, and go international and lead the global carat freedom.
In the opening session of the press conference, Ms. Ding Ting, General Manager of Shenzhen Company of China Jewelry National Inspection Group, Mr. Jin Yan, Assistant President of Shanghai Diamond Exchange and Deputy Secretary General of Diamond Branch of China Treasure Association, Mr. Wang ZiJian, China Sales Development Manager of Sarine Technology, Mr. Zhou Zhihua, Vice General Manager of Power Diamond, Mr. Peter, Chairman of Light Mark, Mr. Harry, CEO of Light Mark, Mr. Zhang Chen, co-founder of Light Mark, and Mr. Paul Dezio, French artist and friend of Light Mark, took the stage to unveil the BEICAN diamond and witnessed the moment together.
Mr. Liu Ren, co-founder and brand partner of Light Mark, demonstrated the excellent performance of BEICAN products to the guests in detail around the three brand genes of youth, technology and cool fashion. It also emphasized once again that the four criteria for Light Mark BEICAN have been upgraded to eight, with four additional criteria for sparkle, fire, brilliance, and light symmetry. Moreover, the feminine diamond waist is engraved with the exclusive number and brand identity of the traceable symbol.
According to the professionals in the jewelry industry, the birth of the Light Mark BEICAN can mark the diamond jewelry industry's professional research and development technology level on a new height, but also for the future category upgrade and innovation again laid a solid foundation.
Light Mark BEICAN not only meets the growing consumer demand of the young generation of consumers who are pursuing technology and cool, but also grabs the market opportunity with the competitive advantage of scientific and technological innovation, which further lays the core position of Light Mark to cultivate the leading diamond brand in the world. The Light Mark BEICAN can be the light of China with the freedom of carat.
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