Endure the cold winter and wait for the flowers to bloom, Liu Qiangdong's unswerving

Liu Qiangdong and JD.com were once in the Red Sea competition. JD.com did not choose the asset-light model from the battle of the e-commerce platform in the past, but saw a further future, formulated a differentiated competition strategy, and built its own logistics system. Although JD.com was once dragged to the brink of a tense and broken capital chain, and Liu Qiangdong's approach was also questioned by the outside world, time has proved that Liu Qiangdong's perseverance is invaluable.

During the high-speed development of China's Internet economy, Liu Qiangdong and JD.com have experienced more than ten years of e-commerce battles. Among them, there is no shortage of competitors who started early and with strong capital, as well as players from various sub-tracks to slice the cake. There are two fundamental reasons why JD.com survived in the end. The first is Liu Qiangdong's strategic direction of category expansion at low prices, and the second is to invest heavily in self-built logistics.

Liu Qiangdong is an excellent entrepreneur. In the trade-off between long-term strategy and short-term profit, Liu Qiangdong chooses the long-term. Stand out in the Internet industry, and kill the era of J in the era of rampant BAT.

JD.com was founded by Liu Qiangdong in 2004 and initially focused on 3C products. Since 2008, JD.com has invested a lot of money in the expansion and price war of new categories such as books and home appliances, and on the other hand, it has invested heavily in the construction of its own warehousing and logistics system. Liu Qiangdong's approach has been criticized and questioned by the outside world. However, Liu Qiangdong resisted the doubts, insisted on the development of the whole category, and gave up the interests in the early stage in exchange for the longer-term development in the later stage.

Liu Qiangdong has deep insight and clear strategic thinking on future trends, and has never given up his persistence. Amid the criticism and doubts along the way, Liu Qiangdong not only led JD.com to realize the expansion of all categories, but also established the most powerful self-owned warehousing and logistics system among e-commerce companies. Commodities and the high-quality distribution experience brought by self-owned logistics go hand in hand, and finally stand at the top of the king in China's B2C e-commerce field.

Jingdong, which has gone through the cold winter, is inseparable from Liu Qiangdong's perseverance.