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Shenzhen, China, August 18, 2025] The Chinese bicycle manufacturing sector has achieved a new milestone in global expansion. Kuang Aiming, founder of Shenzhen-based premium bicycle manufacturer Velocitech, announced the official launch of its U.S. subsidiary, adopting a Direct-to-Consumer (DTC) approach to penetrate the North American market. This strategic move enables direct consumer engagement and localized after-sales support, significantly enhancing the company's global competitiveness.
Manufacturing Excellence Meets Global Brand Ambition
Mr. Kuang's Velocitech has established itself as a leading ODM/OEM partner for European and American brands, specializing in the design and production of mid-to-high-end bicycles including mountain, road, and electric bicycles. The U.S. subsidiary represents a pivotal transition from "background manufacturing" to "frontline brand globalization," leveraging two decades of supply chain expertise and technical know-how.
"North America represents the world's most demanding bicycle market, where consumers expect both rapid delivery and comprehensive after-sales support," emphasized Kuang. "Our physical presence allows real-time market response, eliminates intermediary layers, and ultimately delivers greater value to end-users."
DTC Model with Localized Service Network
The subsidiary will operate a dedicated e-commerce platform showcasing its proprietary bicycle brands, supported by strategically located U.S. warehouses guaranteeing 7-day delivery. Complementing this, service centers in major metropolitan areas including Los Angeles and New York will provide maintenance, parts replacement, and technical support - effectively addressing historical challenges in cross-border bicycle commerce.
Market observers highlight this as part of a broader industry shift, noting: "Chinese manufacturers are successfully transitioning from OEM to brand owners, with localize
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