Yingchia Liu: Driving Innovation in UX Design at Fintech world

New York, January 5, 2025 — Yingchia Liu, a Senior UX Designer currently at J.P. Morgan Chase is revolutionizing the digital experience for millions of users with her innovative approach to design. Believing that “Design goes beyond problem-solving; it blends functionality and emotion to create a delightful experience.” Ying Chia has always focused on creating seamless, intuitive, and engaging user experiences that not only meet but anticipate user needs. With over four years of practical experience in UX and product design, she has earned a reputation for blending creativity, strategic thinking, and a solid understanding of human behavior. Her philosophy of empathy-driven design guides her work, ensuring that every digital product she creates is user-centered, functional, and impactful.

Yingchia’s career has seen her tackle complex design challenges across multiple industries, including fintech, cybersecurity, and real estate. At J.P. Morgan Chase, Yingchia has led several high-impact projects, from a comprehensive redesign of the multi-asset quote screen to revamping the investment search experience across mobile and web platforms. These efforts have resulted in measurable increases in customer engagement and conversion rates, proving her ability to translate user insights into business success. One of her notable achievements at J.P. Morgan Chase includes launching the investment search, leading to a significant increase in views and serving millions of users.

Yingchia’s ability to collaborate with cross-functional teams—including product managers, engineers, and data analysts—has been instrumental in delivering best-in-class user experiences that align with both business goals and user needs. These contributions played a key role in the team achieving the No. 1 Digital Experience ranking by J.D. Power in 2024.

Beyond her work at J.P. Morgan Chase, Yingchia also serves as the Design Lead at StockNews AI, a startup building an AI-powered financial content platform. She leads a team of two junior designers, overseeing both the redesign of the AI-driven financial news experience and shaping the platform's strategic vision for future growth. Unlike traditional platforms that overwhelm users with information, StockNews AI applies AI-first principles and thoughtful design to simplify data presentation, saving users valuable time and improving decision-making processes. Her contributions have resulted in doubling the conversion rate.

Earlier in her career, Yingchia was a Product Designer at Paxful Inc., where she crafted user-friendly crypto financial products for over 3 million international users. Her redesign of the debit card application flow and dashboard led to a 40% increase in conversion rates, showcasing her exceptional ability to balance complex technical requirements with the needs of everyday users."

Yingchia’s expertise in UX design is backed by a solid educational foundation. She holds an MFA in Design and Technology from Parsons School of Design, where she focused on integrating emerging technologies with design thinking. She further honed her product design skills at Cornell Tech, exploring the intersection of technology, business, and design. Her academic background in Landscape Architecture from Tunghai University also informs her approach to design, as it instilled an appreciation for spatial design, design thinking, and the importance of balancing functionality with aesthetic.

Beyond her professional work, Yingchia Liu's achievements are not only reflected in the awards she has won but also in her ability to integrate cross-disciplinary thinking and innovative technologies into the design process, pushing the boundaries of user experience design. Her third-place finish in the J.P. Morgan Chase Innovation Hackathon and a top 10 placement in the MIT Hacking Art Competition showcase her exceptional talent at the intersection of technology and art. These accolades not only recognize her design expertise but also highlight her unique approach to combining design with cutting-edge technologies. By incorporating fintech, artificial intelligence, and virtual reality into her designs, Yingchia has created groundbreaking works that not only meet user needs but also challenge traditional design paradigms.

Her design philosophy has always been data-driven and user-centric, yet her true distinction lies in how she uses interdisciplinary technologies to innovate the expression and interaction of design. In her projects, technologies such as artificial intelligence, big data analytics, and augmented reality are fully leveraged, making her designs not only visually and functionally innovative, but also responsive to the user's behavioral and emotional needs. This approach not only enhances personalization and intelligence in the user experience but also significantly improves product adaptability across different scenarios, further advancing UX design to new heights.

Looking ahead, Yingchia Liu is poised to continue making a significant impact in the global UX design landscape. Through her keen insight and in-depth application of emerging technologies, she has consistently been at the forefront of design innovation, driving the cross-border integration of design and technological progress. As she continues to explore and apply data science, artificial intelligence, and augmented reality, Yingchia will undoubtedly reshape the future of global user experience design, opening new possibilities for digital products and user interactions. Her achievements are not only personal milestones but also introduce fresh ideas and directions to the industry, fostering the continuous evolution of the entire design field.